6.1- Web 2.0

DCQ Pizza Parlor can use the pillars of Web 2.0 to improve competitive advantage. By "Utilizing the Web as a platform", we can conduct business with our suppliers and receive notices on shipment of supplies and transactions between our company and our suppliers."Harnessing Collective Information" allows us to display on our website menus of our products, notices of any deals, and display our phone number and address to potential customers. Through "Leveraging the Data" we can use databases to allow our website to display certain products depending on what the user typed; typing in "pizza with no meat" would display all our pizzas that have no meats as an example. "Implementing Innovative Web Capabilities" can create a feature that allows customers to gain points that allows them to buy free products whenever they order online.